Resellers and Retailers are two distinct kinds of business partners who directly impact the performance of your brand. These business partners are ready to help you grow and are committed to your success.
A retailer is a B2C company that purchases products wholesalers and distributors as well as directly from brands to sell their products or services to consumers. They might sell a variety of items, such as shoes (Famous Footwear) and outdoor gears, such as REI, Columbia Sportswear, and even candy, like Lolli and Pops, See’s Candies. Retailers can also specialize in certain industries, for example, clothing (Pato’s Closet or Poshmark) as well as electronics (Best Buy or Target) and outdoor gear.
Resellers, on the other side are companies or individuals who sell their own stock or private label goods to the end-user. They are usually savvy negotiators that can locate the best suppliers at most affordable prices and sell their products to consumers for an income.
This model of business is extremely popular now, particularly because of the popularity of online shopping platforms. There are brick and mortar companies who are reselling their items like Home Depot, Walmart and Target. In addition to these businesses there are numerous online marketplaces that allow people directory to resell their products. This includes Facebook marketplace, Craigslist and even the popular clothing website, Poshmark. Some of these online marketplaces may have limitations on what you can and cannot resell.